Modelling of emerging liability risks can facilitate product launches, improve insurance policies and improve financial sustainability   Emerging risks have, by definition, always been a challenge for companies and the insurance industry. Being new, there’s relatively little data with which to assess the probability of such risks materialising and the severity and frequency of ill-effects if they do. As companies and industries change ever-more quickly, the pace of innovation also increases, and so arguably does the emergence of new risks. History teaches us that the products, trends and technologies we assume to be safe and adopt as part of our everyday lives are not without their risks. For example, while the toxic properties of asbestos are now well-known, it was once considered a ‘wonder material’. Businesses could be healthier and more sustainable if they could identify significant new liability risks sooner – in other words, if they knew what the next asbestos would be. Unfo